Kia made the decision to kick off the new yr with a new brand and new slogan and a wide – actually wide – screen of fireworks.
The brand, which has been previewed so is not a lot of a shock, exhibits the K-I-A letters, but in a far more stylized style and design, with the letters related. The company’s leading brass pointed out that the brand was conceived so it bears some resemblance to cursive handwriting, which it says signaled Kia’s determination to its new brand mandate.
And what would that be, specifically? We’ll have to wait around till