DETROIT — Ford. Lincoln. Bronco.
Even ahead of the new Bronco goes on sale, some sellers are preparing to convert the SUV and its offshoots into basically a third brand name for Ford Motor Co. by including devoted showrooms.
It’s an plan originated by sellers, not a best-down edict from the manufacturing facility. At their ask for, Ford produced renderings for standalone merchants and agreed to reward those who open 1 by marginally escalating their Bronco allocations.
Ford officers hope about 100 sellers to construct Bronco showrooms, which will be in the vicinity of or connected to current Ford merchants