Kia made the decision to kick off the new yr with a new brand and new slogan and a wide – actually wide – screen of fireworks.
The brand, which has been previewed so is not a lot of a shock, exhibits the K-I-A letters, but in a far more stylized style and design, with the letters related. The company’s leading brass pointed out that the brand was conceived so it bears some resemblance to cursive handwriting, which it says signaled Kia’s determination to its new brand mandate.
And what would that be, specifically? We’ll have to wait around till January fifteen, when Kia has scheduled a presentation offering far more information concerning that its new orientation.
The new brand will step by step start out to appear on the brand’s products starting up this yr.
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Kia described that due to the fact it is reorganizing practically all areas of its actions, a new slogan was in get to go with the new brand. Motion That Evokes is it.
The brand and slogan are an outgrowth of a system presented at the tail conclude of 2020, as section of which the enterprise introduced it is investing $twenty five billion into acquiring and commercializing new products. The enterprise will concentrate on electrical motor vehicles and needs to start seven these types of products before the conclude of 2027.