NEW YORK — Rocker Billy Idol is the deal with of an anti-idling marketing campaign launched Thursday in New York Town.
“Billy under no circumstances idles, so why need to you?” the ’80s MTV star growls in a public support announcement meant to shame New Yorkers into shutting the motor off.
The platinum-haired British American singer of “White Wedding” led a chant of “Shut it off! Shut it off!” at a news convention saying the marketing campaign in front of Town Hall.
Town officials mentioned the $1 million #Billyneveridles marketing campaign will incorporate billboards, Television and radio spots and social media adverts.
“If you happen to be not driving, shut your damn motor off!” Idol says in the public support announcement. “I necessarily mean, bollocks, are you hoping to choke us all?”
New York Town regulation prohibits idling for a longer period than 3 minutes, or one particular moment in front of a university.