Desperate dealers see vehicles trickling in

The pickups that dealers have been clamoring for are at final arriving on their tons — at least in modest figures. But the dealers’ sigh of aid is followed by a jolt of panic: How will such modest shipments get them via the relaxation of the summer season?

Bert Ogden Automobile Team typically carries about three months’ worth of stock, which helped it strengthen revenue in May perhaps and June while quite a few retailers experienced scarce stock and shed revenue. Last 7 days, the 18-retail outlet dealership group in Texas was down to about just one month of stock.

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Ford says it may expand off-road line beyond Bronco, Bronco Sport

DETROIT — Ford Motor Co. is not just introducing the Bronco and Bronco Sport subsequent week it is launching a auto line that could grow to incorporate much more off-road nameplates.

The automaker on Monday confirmed Bronco would be a subbrand, employing the “Built Wild” tag line. Executives as significantly back as early 2019 had been telling sellers its off-road offerings would be a “family” of automobiles.

That brand will incorporate two-doorway and four-doorway versions of the Bronco SUV, as nicely as the scaled-down Bronco Sport crossover, a name Ford confirmed Monday immediately after formerly referring to it as a

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