Because reintroducing the Bronco nameplate for 2021, Ford has launched a multi-pronged internet marketing attack to bolster the legendary nameplate’s qualifications after many years of absence. Its most recent is an limitless-course off-road racer that will deal with the 2021 jogging of the King of the Hammers this week in Johnson Valley, Calif.
“King of the Hammers motivated us to ensure each individual manufacturing Bronco model delivers the capability, durability and large-velocity off-road working experience this growing off-road fanatic neighborhood has been seeking to develop on their own,” claimed Mark Grueber, Bronco internet marketing manager. “These Bronco 4400 race vehicles underscore our dedication to the Bronco Built Wild capability and innovation in the purple-scorching off-road racing scene.”
Not only is Ford bringing a nicely-regarded nameplate to the party, but it truly is accomplishing it with aid from some nicely-regarded off-roaders, which include two-time King of the Hammers winner Loren Healy, as well as 3-time winner Jason Scherer, and one Vaughn Gittin, Jr. Possibly you have heard of him.
“This is a killer option to provide a new flavor of Bronco to the Hammers and force the Bronco brand deeper into the aggressive off-road scene, although also making the basis for upcoming Bronco off-road racing cars,” claimed Gittin.
Apart from its, name, the Ultra4 4400 has practically nothing in widespread with the road-going Bronco. The “Endless” course is for goal-constructed racers, constructed on a custom tubular chassis and carrying huge off-road tires and extended-journey shocks.
This is not the very first time Ford has taken the Bronco racing considering that its reintroduction. Its Bronco R race prototype finished the Baja 1000 late very last 12 months, which was an improvement over its 2019 showing, which was minimize short by issues (both mechanical and human-prompted).