Rod Campbell, founder of the motorsports communications organization that nonetheless bears his name, has died at age 88.

He died March 30 at his dwelling in Santa Monica, Calif., after a quick ailment, according to a statement from Campbell Marketing and advertising and Communications.

He begun Campbell and Co. in 1982 to take care of public relations for Ford Motor Co.’s racing device. He bought the organization in 1999, when it adopted its present name.

Kevin Kennedy was hired by Campbell in 1984. He is now 1 of the company’s running associates.

He explained that a favorite Rod Campbell slogan, “Flat get it on,” nonetheless resonates. Kennedy defined that it intended to uncover a way to get anything performed, even if it hadn’t been performed in advance of. The quote is mounted on a conference place wall at the organization headquarters in Dearborn, Mich.

Scott Fosgard, a previous Chrysler and Common Motors public relations executive who now has his very own PR firm, labored for Campbell in the late nineteen eighties. He remembers his previous manager as a good trainer.

“He justifies as a lot credit rating as any one in shaping my vocation,” Fosgard explained to Automotive News.

Campbell served as a member of the board of advisers at Pepperdine University for 15 decades.

He is survived by his spouse and two daughters.