February 21, 2024

Wade Through Films

The Ultimate Driving Machines

Ram Trucks Australia outsells Jeep for the third time this year

Ram Trucks Australia outsells Jeep for the third time this year

In a major upset – and yet another sign of Australia’s appetite for US pick-ups – Ram has outsold its Jeep stablemate for the third month this year.

Australian new-car buyers bought more Ram pick-ups than Jeeps over the past two months in a row – and for the third time this year.

Official sales figures show Ram deliveries in Australia are up by more than 50 per cent year-to-date to the end of October 2022, while the number of Jeeps reported as sold have slid by 10 per cent over the same period.

Price rises and stock shortages have slammed the brakes on Jeep sales in Australia, while Ram has geared up to triple local production capacity in Melbourne where it remanufactures vehicles from left- to right-hand-drive amid the boom in US pick-ups.

Ram Trucks Australia reported a record 657 vehicles as sold last month, eclipsing previous records of 633 sales in June 2022, 604 sales in June 2020 and 581 sales in June 2021.

Furthermore, Ram’s year-to-date tally of 4810 vehicles – up by 51 per cent compared to the same period in 2021 – has eclipsed its previous annual record (4025 set last year) with two months of this year remaining. 

However, Jeep still leads the year-to-date sales race, with 5774 vehicles reported as sold to the end of October 2022.

While Ram Trucks Australia has previously reported long waiting times, dealers say supply is improving and customers are able to get into a new Ram 1500 within weeks or a few months. This time last year, waiting times stretched from six to nine months.

The success of Ram Trucks Australia has prompted rival Chevrolet – via General Motors Specialty Vehicles (GMSV) – to expand its local operations and open a new remanufacturing standalone facility.

Meanwhile Ford says it is on track to introduce the F-150 in Australian showrooms from the middle of 2023, while the Toyota Tundra is expected to go sale in late 2023 or early 2024 pending final validation tests.

Highlights: Ram versus Jeep sales in Australia so far this year

  • Ram: 657 sales in October 2022, 4810 year-to-date (up 51.2 per cent)
  • Jeep: 450 sales October 2022, 5774 year-to-date (down 10.8 per cent)

  • Ram: 603 sales September 2022, 4153 year-to-date 
  • Jeep: 576 sales Sept 2022, 5324 year-to-date

  • Ram: 466 sales Apr 2022, 1429 year-to-date
  • Jeep: 377 sales Apr 2022, 2161 year-to-date

Source: Federal Chamber of Automotive Industries.

Joshua Dowling has been a motoring journalist for more than 20 years, spending most of that time working for The Sydney Morning Herald (as motoring editor and one of the early members of the Drive team) and News Corp Australia. He joined CarAdvice / Drive in 2018, and has been a World Car of the Year judge for more than 10 years.

Read more about Joshua DowlingLinkIcon