Nissan has introduced an updated version of its corporation badging to complement the launch of the all-new, pure-electrical Ariya SUV. 

The updated emblem swaps the boxed-in “Nissan” lettering – which has appeared on the company’s badge considering the fact that the 1960s – for a far more minimalist layout, with slender lines and a narrower typeface. The company’s CEO, Makoto Uchida, describes the updated emblem as “futuristic, while staying linked to the rich heritage of Nissan.”

• New Nissan Ariya electrical SUV unveiled ahead of 2021 launch

Volkswagen just lately took a identical stance with its branding, releasing an similarly minimalist redesign of its emblem to coincide with the launch of its initial function-designed electrical car: the ID.three hatchback.

Nissan’s tweaked badge will make its initial appearance on the nose of the new Ariya EV, which is owing to reach the Uk showrooms within just the future 18 months. 

Nissan says the badge will also feature on its approaching combustion engined products, this sort of as the 3rd-generation Qashqai, the fourth-generation X-Trail and the firm’s all-new Z sports activities auto. It will be little by little rolled out across the company’s whole fleet over the coming months.

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