2023 Ferrari Purosangue: Your New SUV Will Cost $375,000

As you plan your Black Friday and Cyber Monday, remember to set aside $375,000 for the present you’re buying yourself as a reward for shopping frugally. Your new Ferrari SUV will run about that much.

To be clear, we don’t know U.S. pricing for certain yet. This price comes courtesy of the U.K.’s AutoCar, which says the 2023 Ferrari Purosangue will start at £313,120 – the equivalent of $376,525 at today’s wildly fluctuating exchange rate.

You might want to give yourself $50K of wiggle room to account for unstable global politics between now and whenever Maranello gets around to announcing the American price.

The Purosangue, if you’ve been too busy to plan your next car, is Ferrari’s first SUV. Well, Ferrari refuses to use that term for it. But it’s Ferrari’s first tall 4-door with 4-wheel drive clearly taking aim at the Lamborghini Urus.

It features a front mid-mounted 6.5-liter V12 making 715 horsepower and a 0-100 km/h time of 3.3 seconds, which probably means a 0-60 mph time of about 3.1 seconds. Top speed is reportedly 193 mph.

The competition for the title of world’s most high-performance SUV is heating up, as weird as that concept is. Porsche last year announced a Cayenne Turbo GT quicker than a 911 GT3, threatening the Urus.

But the Purosangue’s price puts it in another category – not even a Bentley Bentayga Odyssean Edition, limited to a run of 70 cars globally, comes close to its asking price.

But you’re worth it.