This week’s biggest automotive information was without having a question the presentation of the Ford F-150 Lightning, the a lot-anticipated electrical model of the most well-known pickup truck on the industry.
For Ford, the Lightning is a quite, quite big deal, of class. To wit, soon after the presentation, the company’s stock rose two.five % Thursday morning to $12.42 (U.S.) on the New York Inventory Trade.
Reality stays fact, having said that. The automaker has announced that output of the model will be constrained for its first 12 months on the industry. The good thing is, we’re not chatting about a ridiculously small variety, but about a relatively balanced fifty,000 models. In simple fact, that is a ton and a very little at the same time, looking at that about a million F-150s are bought in the U.S. and between a hundred,000 and 150,000 in Canada each 12 months.
Potential buyers of the F-150 Lightning will want to get their orders in speedily. In 12 hrs of the model’s presentation, Ford experienced gained twenty,000 reservations. Ford Canada did not specify how lots of reservations have been produced in Canada.
The Blue Oval automaker adopted a comparable approach with the electrical Mustang Mach-E SUV, limiting its first 12 months of output to fifty,000 models.
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The restrict on output is not astonishing, as there is a full provide chain of new components to be place in spot. Include to that the present-day microchip shortage and it’s distinct that it is almost certainly a lot wiser for Ford not to overpromise correct now.
And, in any scenario, Ford is not going to end promoting the standard model of the model. The two will be all around facet by facet for a extensive time.
As a reminder, the Ford F-150 Lightning will be made available at $fifty eight,000 in commercial configuration and the XLT consumer variant will have a starting up selling price of $sixty eight,000. We’re waiting around for the costs of the other two variants, Lariat and Platinum.