September 29, 2023

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Why Ferrari is partnering with former Apple design chief Jony Ive

MILAN — Ferrari and its mother or father enterprise Exor, the keeping car of the Agnelli family, have entered a partnership with Jony Ive, the resourceful brain guiding many of Apple’s iconic products and solutions, and fellow designer Marc Newson.

The duo belong to the LoveFrom resourceful collective of designers, architects writers, engineers and artists centered in London and California.

The partnership will investigate assignments in the luxury small business, the providers mentioned in a joint statement on Monday.

Ive experienced been outlined in the Italian press amongst probable candidates to swap Louis Camilleri when he instantly stepped down as Ferrari CEO previous yr. In the stop Ferrari turned to technology sector veteran Benedetto Vigna to generate the luxury sports auto maker recognized for its roaring, higher-octane engines into a new period of silent, electric powertrains.

In a indication of its ambition to widen the attractiveness of its model, Ferrari in June unveiled its first in-house fashion assortment and inaugurated a new restaurant in its hometown of Maranello.

Under the leadership of Exor’s John Elkann, Italy’s billionaire Agnelli family financial commitment company has been diversifying its investments in the latest years past the auto sector.

Exor also controls Juventus Football Club and reinsurance small business PartnerRe, as perfectly as a stake in Stellantis, shaped by the merger of Fiat Chrysler with PSA Group.

Earlier this yr Exor agreed to purchase a stake in French shoe and bag maker Christian Louboutin for 541 million euros ($633 million).

Bloomberg contributed to this report