VW has committed $20 million to prep U.S. stores for EV sales

“It is really the customer who will direct America’s electrical auto revolution,” Scott Keogh, CEO of Volkswagen Group of The usa, claimed in a statement. “And it’s our dealership partners who bring their communities into electrical cars, providing unmatched service and experience. We are dedicated to absolutely help them in this journey. With 9 out of 10 Volkswagen ID.four customers identifying as 1st-time EV customers, I’ve under no circumstances been a lot more confident that the electrical upcoming is driven by Volkswagen.”

The German automaker also released a retention software for EV professionals, spending bonuses of $2,000 per yr at participating dealerships whilst letting professionals to gain new particular person certifications and establish up experience in EV service operate for VW types.

From March to September, VW sold 12,279 ID4s in the U.S. The automaker only reports U.S. sales quarterly. VW says it has “a lot more than 40,000 ID4 gross reservations due to the fact its introduction in March 2021.”