Summary of Honda Global CEO Inaugural Press Conference

TOKYO, Japan, April 23, 2021 — Honda Motor Co., Ltd. President and Consultant Director Toshihiro Mibe held an inaugural press convention at 3:00 pm right now (Japan time).

Subsequent is a summary of his official remarks:


Powered by Honda

Honda is a mobility business that presents a huge vary of goods which, in full, would make Honda the world’s greatest electrical power unit manufacturer. Since its founding and by means of our huge array of electrical power units, Honda has constantly been contributing to the advancement of mobility and people’s every day life by giving the “power” which allows men and women to consider motion.


By getting the “power” that supports men and women who are attempting to do matters by means of their individual initiative, such as these who are attempting to make alterations to the culture they live in and others who try to improve the top quality of people’s every day life, we will support men and women develop their individual probable.



What Honda would like to obtain/way of our initiatives

Honda will perform comprehensively to address difficulties in the locations of the atmosphere and security. At the exact time, for the long run, Honda will try to guide progress which will be made in the locations of mobility, the electrical power unit, vitality and robotics.


Also, to have a firm footing in functioning toward our environmental and security objectives, we will remain committed to guarantee the attainment of our goal to “solidify our current businesses”.


  1. Environmental Initiatives


one-one. 3 initiatives in pursuit of “zero environmental impact”


Honda will try to recognize carbon neutrality for all goods and company pursuits Honda is concerned in by 2050. Striving for “zero environmental impact” of not only our goods but the overall product or service lifecycle such as our company pursuits, Honda will emphasis on the adhering to locations as the “three-pillars” of our initiatives:

Carbon neutrality

Clean vitality

Source circulation


・ In addition to the electrification of our bike and car goods, we will develop the vary of electrified goods with our Honda Mobile Electric power Pack swappable battery and develop utilization of renewable vitality by enabling infrastructure-connected sensible electrical power operations.


・ For the more enlargement of the use of renewable vitality, we will be proactive in advertising and marketing the utilization of hydrogen. We will try to recognize a “multi-pathway of vitality,” which is a idea of using a huge selection of vitality resources such as carbon-neutral fuels, which will be productive in all locations, such as in which electrification is complicated, these kinds of as with aircraft.


・ Like much more productive means to reuse and recycle batteries, Honda is pursuing analysis on content recycling and will consider on the problem of producing goods made from 100% sustainable components.


・ We also will keep on to perform on the idea of Honda eMaaS by means of which Honda will contribute to the “freedom of mobility” and “expanded use of renewable energy” by connecting electrified mobility goods and vitality support. Honda eMaaS will be steadily pursued although focusing on the adhering to three main locations:

– Growth of the utilization of Mobile Electric power Packs

– Utilization of massive-ability batteries for electrified automobiles

– Application and implementation of gas cell systems.


one-2. Electrification of car goods


In purchase to obtain our carbon-cost-free goal on a “tank-to-wheel” basis, as the obligation of an automaker, Honda will try to maximize the ratio of battery-electric automobiles (EVs) and gas cell electric automobiles (FCVs) within just general unit revenue in all significant marketplaces of electrification combined to 40% by 2030, to eighty% by 2035, and then to 100% globally by 2040. These are hard targets, and to achieve them, we will have to place forth a collective energy of our overall worth chain. Nevertheless, we determined to established superior objectives so that all of us share the vision of what we are attempting to execute and consider on difficulties toward the realization of our objectives.


North The united states

・ In North The united states, we will try for an EV/FCV unit revenue ratio of 40% by 2030, eighty% by 2035 and 100% by 2040. Leveraging the alliance with GM as one particular of our strategic pillars, we will pursue electrification in North The united states competently although having edge of the respective strengths of both organizations


Honda and GM are jointly producing two massive-sized EV products applying GM’s Ultium batteries, and we are arranging to introduce these products to the North American market place as product yr 2024 automobiles, one particular from Honda model and the other from the Acura model.


Setting up from the 2nd fifty percent of the 2020s, Honda will start a collection of new EV products which adopt e:Architecture, a entirely new EV platform led by Honda. These EV products will first be introduced to the North American market place, and then to other locations of the world.



・ In China, we will try for an EV/FCV unit revenue ratio of 40% by 2030, eighty% by 2035 and 100% by 2040.


・ In China, we have been introducing EV products although using neighborhood assets, and we will more speed up this strategy from below ahead. We will introduce 10 Honda-model EV products within just 5 decades. As the first of the 10 products, the mass-production product centered on the Honda SUV e:prototype is scheduled to go on sale in spring 2022.


・ We will more pursue the utilization of neighborhood assets, which incorporates strengthening our collaboration with CATL for the supply of batteries, which are main elements for electrified automobiles.


・ In Japan, we will try for an EV/FCV unit revenue ratio of 20% by 2030, eighty% by 2035 and 100% by 2040. Also, such as hybrid-electric automobiles, we will try to electrify 100% of our car unit revenue in Japan by 2030.


・ Like the first introduction of an EV product in the K-auto phase in 2024, we will keep on earning development in the electrification of our mini-automobiles with both hybrid and EV products.


・ For the procurement of batteries, we will try to recognize a “local production and neighborhood procurement” strategy in Japan, which also will contribute to the expansion of domestic industries in Japan.


・ In the location of mobility products and services (MaaS), we are aiming to introduce the Cruise Origin, an electric self-driving car Honda is presently producing jointly with GM and Cruise, in the Japanese MaaS market place in the mid-2020s. With this aim, we will be starting off progress for tests in Japan from this yr.


In purchase to secure the superior competitiveness of our EVs of the long run, Honda is conducting impartial analysis on all-reliable-condition batteries as the future technology batteries which will recognize superior ability and minimal price. We will undertake the verification of production technological know-how applying a demonstration line, starting off this fiscal yr. We will get started accelerating this analysis with an aim to make all-reliable-condition batteries obtainable for our new products to be introduced in the 2nd fifty percent of the 2020s.


Honda has a monitor report of providing clients “creative movers,” goods in Japan these kinds of as Odyssey and StepWGN that support generate much better every day life for men and women. This stance will not alter in the world of EVs. By combining digital technologies with Honda’s current strengths, these kinds of as unique creativeness and primary layouts, we will keep on to increase unique worth only Honda can present to our EVs.



one-3. Electrification of bike goods


Honda will try to guide the bike sector at the forefront of its environmental initiatives with an strategy which will include not only electrification but also the advancement of the gas performance of gasoline engines, utilization of biofuels and other tactics.


・ The vital to profitable electrification of bike goods is to think about the battery, which is nonetheless expensive, separately from the bike. In created international locations, in which electrification is in sturdy desire by culture, we will pursue electrification using Mobile Electric power Pack, targeting our B-to-B (organization-to-organization) and B-to-G (organization-to-countrywide/neighborhood governments) clients.


・ For private-use clients, we will have to not only improve our product or service lineup but also make a massive number of battery-swapping stations obtainable and guarantee usefulness to end users by earning them suitable with EVs of other makers. To this stop, Honda has established a consortium with other bike OEMs in Japan and Europe, respectively, to build technological know-how requirements for swappable batteries. Honda has a vision to develop Mobile Electric power Pack purposes outside of motorcycles to electrical power goods and micro-mobility goods. With this vision, we have begun demonstration tests in India applying “rickshaw” kind tricycle taxis.


・ To accommodate the various needs of our clients, in addition to introducing GYRO e: and GYRO Canopy e: in the location of organization-use bikes, scheduled for this yr, we are heading to introduce three new EV products in the location of private use, in lessons with motor dimensions of beneath 50cc and beneath 125cc., by 2024. We also will introduce new goods in the “FUN” location as nicely.



one-four. Gasoline cell


Hydrogen is anticipated to be popularized as a renewable vitality resource. Honda has a lengthy history of studying, producing and commercializing FC technologies.


When continuing our collaboration with GM, Honda will try to reduce expenditures and recognize a “hydrogen society” by expanding our lineup of FCVs and also by applying FC systems for a huge vary of purposes, such as business vehicles as nicely as both stationary and movable electrical power resources.


  1. Security Initiatives


Honda will try for zero site visitors collision fatalities involving Honda motorcycles and automobiles globally by 2050. The significant problem we will facial area as we perform toward this goal is how to remove bike collision fatalities, especially in rising international locations. As a business that has both bike and car corporations, we will keep on to improve our analysis on security technologies that enable motorcycles and automobiles to properly coexist and guide the way in realizing a collision-cost-free culture from the standpoint of both components and program.


・ Since several bike collision fatalities entail automobiles, we will try to implement our omnidirectional ADAS (innovative driver-guidance technique) to all new car products we introduce in created international locations by 2030.


・ By leveraging the understanding and know-how we have amassed by means of analysis and progress of our Stage 3 automatic driving technologies, we will more improve the intelligence of ADAS, which will increase the proportion of collision styles protected by our ADAS.


・ Particularly in rising international locations, there are several collisions that can be prevented by means of site visitors security education pursuits and by approaching the problem from the viewpoint of infrastructure and government policies. For that reason, Honda will emphasis also on these kinds of locations such as strengthening of educational courses and government/sector relations pursuits.



  1. Exploration & Development Initiatives


In purchase for Honda to keep earning development in its environmental and security initiatives, it gets to be necessary for us to invest aggressively in the location of analysis and progress. For that reason, regardless of fluctuations in our revenue revenue, Honda will invest a full of about five trillion yen as R&D fees over the future six decades.


In the industry of analysis and progress, such as the technique and capacity for the progress of digital technologies which needs to be more strengthened, we will consider important actions, such as alliances, as rapidly as possible.


Also, we also will consider proactive actions to make a sturdy worth chain from the viewpoint of electrification.


  1. Preparations for the long run


I believe that that the “unique qualities of Honda” are represented by the “value we derive by contemplating by means of the extremely essence of things” and our “originality.” Honda is a business with a group of people today who have the sturdy motivation to be primary. We worth people’s desires and keep on having on difficulties toward bold targets. In so accomplishing, we want to be a business that will constantly pursue the extremely essence of matters and originality.


As of previous fiscal yr, we enabled Honda R&D to emphasis on the analysis of innovative technologies, and we are conducting analysis on leading-edge environmental and security technologies for the realization of a culture that aims for zero environmental impression and a collision-cost-free culture. Also, we are earning development with analysis on technologies which will develop mobility into the third and 4th proportions, into the skies, the ocean, outer space and the location of robotics. We will improve our primary analysis of technologies by making sure ideal allocation of assets into the location of innovative and chopping-edge technologies.


Also, in purchase to actively generate and supply new worth for our clients, we have commenced the New Organization Creation Plan in which the desires and strategies of Honda associates develop into the starting off position of every job.



My hope is to listen to men and women saying, “We are happy Honda exists” or “Honda will certainly do it.” Honda would like to keep on to be a business that men and women want to exist. That is what we want to obtain.


To this stop, we will establish a organization structure which has resilience against alterations in our organization atmosphere and speedily employ massive-scale motion ideas. We will keep on to perform aggressively, although constantly asking ourselves what it implies to manage the unique qualities of Honda, which is to pursue the extremely essence of matters and to be primary.





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