Rolls Royce: Technology Must Take Back Seat To Luxury

“We’re not generally the to start with adopters, and for excellent reason,” claimed Alex Innes, head of style and design at Coachbuild to Autocar British isles. “For us, know-how is about furthering the expertise of what is expected of a Rolls-Royce. We thoroughly pick out the materials we use,” he claimed. “That’s why we haven’t started out using touchscreens with haptic comments. The expertise of superbly weighted analog switchgear continue to beats a touchscreen.” Innes produced use of the Phantom and new Ghost as examples of how the organization is little by little evolving its tech featuring to match what is on give from more modern opponents.