Qualcomm aggressively expanding its presence in automotive

Qualcomm, the world’s major supplier of semiconductors in the cellular mobile phone, has been growing its portfolio in automotive with chips that electricity the infotainment technique, dashboard/cockpits, telematics and platforms for ADAS/Linked know-how. Although the enterprise is not new to the automotive sector and has been giving tech for just about two decades, the industry’s acceleration of its transfer from giving the mechanical products of yesteryear to the future’s ‘computers on wheels’ has led to extra worth-producing actions and options for Qualcomm in the automotive sector.

In a recent advancement, the enterprise introduced that it will supply computing chips for a digital dashboard in a new Renault electric powered auto – the Mégane E-TECH Electric, an crucial advancement that will generate superior manufacturer visibility for Qualcomm in the higher progress electric powered auto (EV) marketplace. Before this yr, the enterprise prolonged its partnership with Basic Motors with regards to digital cockpits, following-gen telematics and ADAS advancement. The OEM would deploy Qualcomm’s 3rd era Snapdragon Automotive Cockpit Platforms in its future automobiles.

The enterprise – superior recognised for its cockpit, infotainment and telematics goods in the auto enterprise – aims to deepen its presence in long run mobility alternatives that revolve close to linked, electric powered and autonomous tech. With its new broad automotive strategy ‘Automotive Redefined’ introduced before this yr, the enterprise aims to intensify item advancement in the cockpit, linked, autonomous, infotainment, electric powered charging infrastructure and other subsystems in automotive. Qualcomm presently supplies infotainment and digital cockpits goods to 19 automakers globally and has a hefty order pipeline – just about US$ten billion. Even more strategic focus on the automotive sector is set to give aggressive rewards and degree up Qualcomm in the automotive worth chain.

At a time when most semiconductor brands diverted supply to other industries, supplied the dwindled manufacturing and supply of automobiles because of to COVID-19, it is demanded that semiconductor corporations – now mainly catering to other industries – produce their capabilities in automotive and faucet the existing options in the marketplace. Qualcomm is a supplier to both automakers and Tier one component makers. Although it aims to aggressively develop into the sector, it is distinct on its priorities and doesn’t want to degree up as a Tier one in the supply chain, fairly it wishes to be what Android is to smartphones, i.e. an open system service provider, with experienced software package partners, that can serve a huge range of applications fairly than developing its individual software package for each and every technique.

Rising cellular connectivity in cars and trucks is set to give a major improve to Qualcomm’s auto enterprise. Even more, its enlargement of the automotive enterprise and the resultant raise in the supply of semiconductors would guidance the industry which has been witnessing the aftermath of chip shortages as production loss.