PSA Retail France has appointed Louis-Marie Chevalier as director.

Chevalier will report to Anne Abboud, senior vice president of PSA Retail and succeeds Eric Basset, who is leaving the team for personal reasons.

Formerly, Chevalier was director of PSA Retail Company Paris, the BtoB product sales construction of PSA Retail France.

Chevalier has held many trade positions in Groupe PSA. He was successively head of Advertising and marketing in Regional Course, then zone manager and ultimately, director of the Citroën Branch in Saint-Etienne.

He also has intercontinental experience as regional supervisor for nations in Central and Northern Europe.

PSA Retail France, with nearly four,000 personnel, specialises in the sale of new cars, used cars, Right after-Profits and Rental, operating in extra than one hundred commercial addresses in the greatest cities of France and distributing Peugeot, Citroën, DS Vehicles and Opel models.