May 23, 2024

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PSA appoints Cyrille Moreau as B to B director | Automotive Industry News

PSA has appointed Cyrille Moreau as director of its B to B division and will report to profits and marketing and advertising director, Thierry Koskas.

Beforehand liable for Free2move Lease functions, Moreau succeeds Olivier Bodet.

With far more than 20 decades of experience in the automotive market on B to B and Made use of Autos, Moreau will concentrate on supporting B to B prospects in mobility desires and in reducing CO2 footprint.

The B to B entity of PSA addresses a world-wide scope. It defines the B to B enterprise approach, approach and enterprise coverage to realize the targets set by the models Peugeot, Citroen, DS Automobiles, Opel and Vauxhall.

At the exact same time, it is creating framework agreements with the significant worldwide accounts. And, it is also in charge of bringing the TCO (Complete Expense of Possession) approach to the Group by bringing the customer viewpoint to the project groups and other divisions.

To do this, it features:

  • International B to B Profits & Vital Accounts & Rent
  • International B to B Progress & Complete Expense of Possession