June 24, 2024

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Mitsubishi promotes Mark Chaffin to North America CEO

Mitsubishi Motors North America is tapping brand name veteran Mark Chaffin as president and CEO successful April 1, changing Yoichi Yokozawa, who will return to Tokyo in a new management purpose.

Chaffin, 53, has served as COO of the Japanese automaker’s North American operations considering that 2018. He beforehand held the posts of vice president of set operations, and director of pieces operations, Mitsubishi Motors mentioned in a statement Wednesday.

Yokozawa has been North America CEO considering the fact that March 2020. He changed Fred Diaz, a former Nissan government who served two a long time as CEO of Mitsubishi Motors North America.

Chaffin delivers “a prosperity of knowledge although at Mitsubishi Motors and other providers,” stated John Signoriello, executive officer of world-wide marketing and gross sales for Mitsubishi Motors Corp. “His past assignments, and especially his tenure as chief functioning officer for the corporation, can make him the great successor to lead MMNA.”

Chaffin joined Mitsubishi in 2007 right after 13 several years at Kia Motors The usa, which includes as senior manager of areas functions and methods.

Between his latest achievements, Chaffin led the launch of the 2022 Outlander crossover, a wholly redesigned model that has re-energized the brand name in the North American sector and set sales data, Mitsubishi Motors mentioned.