December 3, 2022

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The Ultimate Driving Machines

Kia Super Bowl ad features EV6 and a robo-dog | Car News

With the Super Bowl speedy approaching (on Sunday, February 13, to be specific), automakers have begun to give us a taste of the adverts they’ll be airing all through the sport.

Kia had currently teased its massive spot, but now it has shared a one particular-minute advert. The star is of system the all-new, all-electrical EV6 crossover, but it shares the spotlight in the advertisement with a smaller robotic pet dog in need. In want of what? Nicely really like of training course, but also a little something else.

We won’t spoil the punchline for you, but you can most likely guess it has anything to do with the EV6’s capabilities. The friendly and quite adorable dog is intended to tickle viewers’ “aww” bones, of training course, and set the lie to the notion that only cats can be adorable in video clips.

In excess of the a long time, animals have been broadly utilised, not to say “exploited” by lots of corporations, to get viewers’ notice and pull at their heartstrings.

But in simple fact, this new Kia ad – besides not really applying any actual animals – is aspect of a greater advertising campaign as aspect of which Kia has teamed up with the Petfinder Foundation. The foundation helps genuine animals obtain houses.

As for the EV6, Kia is expecting massive things for the crossover, with great cause. Desire has been significant, early feed-back has been promising, and the EV will be eligible for federal and provincial EV discount rates in this article in Canada. This 7 days, in simple fact, Kia Canada supplied us with the selling price variety for the EV6.

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Kia EV6, rear

Kia EV6 GT Line