March 28, 2024

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Kia promotes Bill Peffer to COO in U.S.

LOS ANGELES — Kia Motors The usa named Monthly bill Peffer chief working officer and government vice president after serving as vice president of revenue operations given that July 2017.

Peffer, 50, will direct all buyer-dealing with features in the U.S., Kia explained in a statement, including revenue, advertising and service. He will report to Sean Yoon, president and CEO of Kia Motors The usa and Kia Motors North The usa.

The appointment is effective Jan. 1.

“In the most challenging of circumstances, Kia’s U.S. revenue have outperformed the industry during 2020 underneath Bill’s leadership,” Yoon explained in the statement Thursday. “This marketing is well deserved, and with 5 all-new and substantially redesigned vehicles slated for introduction in 2021 Monthly bill will play an more and more significant position in the growth and maturation of the Kia brand name.”

Prior to his arrival at Kia in July 2017 to steer revenue, Peffer experienced been president and COO of New England dealership team Balise Motor Profits in West Springfield, Mass.

Just before joining Balise, he experienced a 10-month stint as Cadillac’s head of revenue after leaving Nissan Australia as CEO. He has also worked for Ford Motor Co.

In June, Kia Motors The usa announced that device president Michael Cole was leaving the brand name and using a position as CEO for Hyundai Europe. Kia and Hyundai share a mum or dad enterprise, Hyundai Motor Team. At the time of Cole’s departure, Kia explained the president put up would be assumed by Yoon.