‘JLR’s very British approach: keep calm and carry on’

The mark of any organisation is how it reacts to a disaster, in particular 1 the like of which we have in no way witnessed right before. And for JLR the information appears to be extremely uncomplicated and extremely British: hold calm and have on.

Evidently, carrying on as regular isn’t possible ideal now – manufacturing facility and office closures necessarily mean clever thinking demands to be utilized. And that is exactly what Jaguar Land Rover is superior at.

Continue to permitting us to get pleasure from and get excited about cars and trucks is important, in particular when promoting them is tricky. What we do know is this: there will be a submit-disaster bounce as lifestyle starts off having back to some sort of normality. Showrooms will get busier people will want to buy cars and trucks once more.

The businesses that realise this and continue to feed the fervour that the environment has for cars and trucks – even through the hardest of instances – will be the businesses that are ideal positioned to just take edge in the extended operate. Likely tranquil, in particular when we could possibly have a tiny much more time to gasoline our enthusiasm or need for information and facts about cars and trucks, is the worst detail any car organization can do.

So hats off to Land Rover for acquiring a way – with risk-free sanitising and social distancing – to get us behind the wheel of the new Defender in the United kingdom this week. They needed us to inform you what we feel of what is the brand’s most vital design for a technology.

They are definitely extremely self-confident about the new car – and you can locate out irrespective of whether that confidence is justified by studying our evaluation. I’ll give you 1 detail to search ahead to right before that, even though. What’s impressed me most about the new Defender is how considerably exciting it is.

Everyone’s definition of exciting is extremely distinct – not least in these a multi-faceted car as the Defender. But it is the way that JLR’s clever thinking has been utilized, with a feeling of ingenuity and a feeling of humour, that is impressed me most. It’s not crafted in Britain, but it is developed and engineered in the United kingdom, and seems to be and feels extremely British. It’s a great illustration of what this country does ideal.

Click on in this article to study all about our a few-working day Land Rover Defender journey in Namibia…