“Hyundai wiped the floor with the opposition at the 2021 New Car Awards”
What a big difference a decade would make in this brave new automotive entire world. If, 10 several years or so ago, an individual predicted that humble Hyundai would beat Audi, Jaguar, Volvo and other prestigious car firms in phrases of course-foremost, entire world-beating showroom merchandise for 2021, he or she would have been composed off as a naively bonkers automotive newbie.
How could a novice enterprise from a small, late-commencing car-producing place in Much East Asia potentially capture up with and overtake remarkably revered, veteran, Much West car producers, who quite substantially understood it all – or so they assumed – functioning out of their prolonged-recognized HQs and factories?
But, Hyundai did just that: it has just surpassed Audi, Jag and Volvo. The South Korean outfit experienced the temerity to consider on the German large, England’s favorite, and Sweden’s harmless-guess stalwart – never mind countless other, allegedly ‘better’ makers in far more recognized car-building nations. And it beat them all.
The Automobile Convey New Car or truck Awards give the evidence. Of the 20-as well as course categories, Audi, Jag, and Volvo won none. In the meantime, the upstart that is Hyundai grabbed five. More than enough explained? Er, not fairly, since the Seoul-primarily based designer and producer of petrol, diesel, hybrid, LPG, pure-electrical and hydrogen autos (as well as other mobility contraptions that operate in the air and on water) also picked up the significant a person – the over-all Automobile Convey Car or truck of the Yr title.
To set this into context, it’s the equal of Korea’s soccer workforce thrashing Brazil in the Entire world Cup Remaining a Korean ‘bullet’ taxi driver heading faster than Lewis Hamilton a South Korean flyweight boxer knocking out Tyson Fury, who’s circa 2.five times heavier.
Not that Hyundai was the only underdog to bark at, bite, beat and consume its operate-of-the-mill and top quality rivals at the Awards. From the Czech Republic, Skoda (with two course wins, a person far more than the more substantial – but not much better – Volkswagen brand name) was another over-reaching star of the exhibit. Italy (Fiat) and Spain (SEAT) just about every grabbed a class win. Even more robust was France – thanks partly to resurgent Renault and sporty sister, Alpine.
As is typically the situation, England punched higher than its pounds courtesy of Bentley, MINI and Land Rover. But, like Audi, Porsche came nowhere in the Awards, BMW scraped in with just a person course win, and Mercedes was the best of the Germans with three.
American autos ended up conspicuous by their absence, whilst Japan was saved by Toyota’s Yaris. Without the need of this runabout-cum-pocket-rocket, 2021 could have been unrewarding for the Japanese car enterprise. Not so for neighbouring Korea, which is hardly warming up, given that it was war-torn far more lately, so started in the car sport far later on than Japan.
There’s no denying it: Hyundai wiped the floor with the opposition at the New Car or truck Awards. And with the deluge of intriguing new merchandise coming from its sister firms, Hyundai-Kia-Genesis could be even more robust when battling for our prizes up coming yr.
If Britain, Germany, Japan, United states of america and other foremost car-producing nations aren’t nonetheless really concerned of the expanding danger from Korea, they bloody properly should really be.
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