December 3, 2022

Wade Through Films

The Ultimate Driving Machines

How a Florida Audi store used personalized videos to boost its business

Audi Lakeland incorporated customized films into its revenue and provider system in Could 2019, effectively just before the coronavirus pandemic compelled dealerships nationwide to just take extra of their customer interactions on the net.

It was fortuitous timing.

The films have proved to be a very important tool, specifically through the pandemic, mainly because they leap-start out the revenue process and aid revenue workers capitalize on leads by virtually quickly connecting people irrespective of their location to cars they want, mentioned Paul Gomez, normal supervisor of the Qvale Vehicle Group dealership in Lakeland, Fla. The films have boosted dealership targeted traffic and earnings.

“It has turn into in all probability the most crucial portion of our process, mainly because what it does is introduce the customer to precisely what they’re searching for on the net,” Gomez informed Automotive News.

Audi Lakeland created 9,597 revenue-linked films involving Could 2019 and Dec. 21, 2021, he mentioned. If a customer clicks out of a video clip, they’re taken to Audi Lakeland’s web page.

The films assisted bump up organic and natural targeted traffic to the dealership’s web page, ensuing in 11,276 web page visits for that identical time period, a number that Gomez described as “very” greater than visits in an earlier equivalent time period.