HONDA WINS THREE RED DOT DESIGN AWARDS, INCLUDING ‘BEST OF THE BEST’ FOR HONDA E

• ‘Red Dot: Ideal of the Ideal 2020’ recognises the floor-breaking products layout of Honda e in the vehicle category– the maximum honour in the level of competition
• Honda e also receives ‘Red Dot 2020’ accolade in smart products classification
• CBR1000RR-R Fireblade SP completes trio of ‘Red Dot 2020’ accolades for substantial layout good quality
• Prestigious intercontinental layout level of competition highlights excellence in products layout, manufacturer and communication layout

 

Honda’s hugely acclaimed Honda e compact electrical motor vehicle has been awarded the ‘Red Dot: Ideal of the Ideal 2020’ award for floor-breaking products layout, the maximum honour in the internationally renowned ‘Red Dot’ awards. This award is supplied to the finest products in every single classification.

 

Honda e also been given recognition in the ‘Smart product’ classification, along with CBR1000RR-R Fireblade SP. This accolade is bestowed on entries featuring ‘outstanding design’, and this most recent award gain highlights Honda’s commitment to generating stunning solutions that are designed without having compromise.

 

The once-a-year Crimson Dot awards honour excellence in products, manufacturer and communication layout from intercontinental organizations, with winning solutions offered in the Crimson Dot Design and style Museum at the historical Design and style Zentrum Nordrhein Westfalen in Essen, Germany. The winning solutions are made a decision by a judging panel comprised of 40 intercontinental professionals who test, assess and focus on every single entry.

 

Talking about the Honda e, Government Innovative Director, Makoto Iwaki commented, “These prestigious awards put a highlight on Honda’s visionary and talented designers. As just one of the most exceptional examples of up to date vehicle layout in recent years, the Honda e is absolutely deserving of its ‘Best of the Best’ accolade.”

 

Honda e is the most recent arrival in the Honda Electrified Line up, supplying a absolutely electrical driving practical experience for long term city environments. From the signature front and rear LED light-weight combos and classy glass charging port deal with, to the cleanse lines and flush attributes that optimise aerodynamic effectiveness and refinement, the Honda e reimagines the id of a little Honda for the following era of city mobility. Emphasising this exacting layout philosophy is a Facet Digital camera Mirror Process that replaces conventional side view mirrors. More differentiating the vehicle are the black panels with special concave profiles – situated at the front and rear in between the lights – which have become defining layout motifs of the Honda e.

 

The modern day styling of the Honda e has attracted intercontinental acclaim given that it was to start with previewed in the City EV at the 2017 Frankfurt Motor Demonstrate. The principle vehicle was later on recognised as ‘Best Concept Car’ in the renowned Automobile Design and style Award honours. The observe-up e Prototype principle, fresh new from its globe premiere at 2019 Geneva Motor Demonstrate, was the centrepiece of the ‘Honda practical experience – Casa Connessa Tortona’ exhibit at Milan Design and style 7 days 2019. The exhibition, which was the to start with time the manufacturer has experienced a important presence at the world’s biggest layout party, supplied visitors a special insight into the layout principle of the Honda e Prototype.

 

The CBR1000RR-R Fireblade SP is the most recent equipment to carry the Fireblade nameplate, which was to start with launched in 1992. It has often established the benchmark for how a litre-course super athletics equipment ought to deal with on community streets, but for the new 2020 design – developed beneath the tagline of ‘Born to Race’ – an unwavering emphasis on circuit general performance came hand in hand with a radical new layout.

 

The minimalist frontal region, aggressively angled side fairings and extended lessen fairings – as well as a range of apertures, slits and air-channelling shapes – merge to generate a finest-in-course drag coefficient worth of .270. Aerodynamic ‘winglets’ as employed on Honda’s Grand Prix (MotoGP) race equipment merge eye-catching sort with uncompromising operate, vastly increasing downforce and stability for greatest management of the most strong inline four-cylinder motor Honda has at any time manufactured.

 

The Fireblade was designed with an progressive new solution in which Honda R&D’s digital simulation professionals, clay modellers and styling sketch designers worked with a ongoing, virtually simultaneous suggestions loop to generate the most effect in the shortest feasible improvement time. They also benefitted from enter from aerodynamic specialists from the company’s in-home racing professionals – Honda Racing Corporation – in whose evocative pink-white-and-blue color plan the CBR1000RR-R Fireblade SP is painted.

 

Satoshi Kawawa, General Supervisor, Bike Design and style Division, said “The CBR1000RR-R Fireblade SP was developed to gain races in any classification – from club racing to intercontinental level of competition. Its layout and styling are led by that philosophy – with every element and every element designed with velocity, general performance and aerodynamic effectiveness in mind. We’re honoured that it has been recognised with such a prestigious award.”

 

Honda has a prolonged record of results in the automotive segment of the Crimson Dot awards, among the the most prestigious and sought-right after awards in the globe. Other recent successes consist of the Honda S2000 in 2001and Civic in 2006 for ‘Red Dot: Ideal of the Best’ and European Accord Tourer in 2008 and Perception in 2009 for ‘Red Dot’.

 

Less than the motto, ‘In look for of superior layout and creativity’, the Crimson Dot Design and style Awards honour marketplace-leading is effective and tasks from designers, companies and companies from all over the world. Drawing on a popular jury of far more than 40 intercontinental professionals, the once-a-year party is recognised worldwide as just one of the most sought-right after awards for layout eminence.

 

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