December 3, 2022

Wade Through Films

The Ultimate Driving Machines

GM Super Bowl spot touts EV lineup with Dr. Evil

General Motors has resurrected Dr. Evil, the villain from the Austin Powers movies, to endorse their electric car lineup in a Super Bowl ad. We never get numerous shots of the true cars and trucks, but which is most likely not the stage. GM desires to drill into everyone’s head that they are going to have 30 electric designs globally by 2025.

In the ad, Dr. Evil, performed by Mike Meyers, has taken handle of GM. His coterie of henchpersons, like Quantity Two (Rob Lowe) notify him that they now have entry to the Ultium EV system for their nefarious deeds. You can catch glimpses of the 664-horsepower 2024 Silverado EV and autonomous Cadillac Innerspace strategy, in addition to some must-haves in the supervillain arsenal, this kind of as a robot and laser cannon.

If you haven’t observed the Austin Powers films, you might be considerably baffled. Final witnessed in 2002’s “Goldmember,” the 3rd and final installment of the series, Dr. Evil is a parody of Ernst Stavro Blofeld, a recurring villain from the James Bond franchise. And the GM ad relies on a great deal of references from the Austin Powers resource substance.

Hardly ever foremost up to Dr. Evil’s argument with Scott is it at any time spelled out that the Seth Greene character is his rebellious son. Also, what is actually that array of purple buttons by Dr. Evil’s chair that hardly ever get pushed? (They activate traps to kill men and women who displease him.) Presumably, the fireplace pits have been included to the Renaissance Middle soon after the takeover. And did we have to have two shots of the Frau slapping Dr. Evil’s hand away from pushing the button on Scott in a 90-second spot? 

The advert is known as “Dr. EV-il”, mainly because EVs, and while it does have its amusing times, most of the jokes are “you experienced to be there” moments. By the way, Dr. Evil’s back again story is that he was cryogenically frozen in 1967 and thawed out 30 a long time afterwards in 1997 when the primary Austin Powers movie hit theaters. And it is been 25 yrs since we — nicely, those of us older than 20 — saw that onscreen.

Toward the close, we see the Hummer EV, Cadillac Lyriq and the Brightdrop delivery van as perfectly, but there will likely be a several Us citizens nearing ingesting age by now who are still left scratching their heads on this one particular.