December 7, 2022

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The Ultimate Driving Machines

Genesis, despite sales growth, needs brand awareness push, COO Claudia Marquez says

“We know that SUVs do well, but we’re also undertaking excellent with our sedans,” Marquez stated. Since Genesis is a developing brand name, Hyundai Motor Group has specified the newcomer precedence for semiconductor chips in purchase to obtain its business program for the yr, Marquez stated.

In the January-to-October interval this yr, Genesis marketed fifteen,508 of the G70, G80 and G90 sedans and 24,112 of its GV70 and GV80 crossovers in the U.S. Both of those crossovers have been introduced in the very last yr. Upcoming yr, Genesis will start the GV60 EV crossover and the Electrified G80.

But sometimes Genesis however looks like the industry’s “very best kept magic formula,” Marquez stated, and that needs to improve. The automaker will shift a lot more marketing to television in purchase to arrive at a greater audience with its brand name message. Digital and experiential advertising will go on, she stated.

Marquez was named COO of Genesis Motor North The united states in late September and experiences to Jose Muñoz, CEO of Hyundai Motor North The united states and world wide COO of Hyundai Motor Co.

As Marquez took about her new job, the automaker told Automotive Information that Mark Del Rosso was leaving his post as CEO of Genesis Motor The united states after a three-thirty day period go away of absence to offer with a private issue.

Marquez was generally not long ago CEO of Hyundai Motor Mexico. Just before joining Hyundai in November 2019, Marquez held senior government positions at Nissan North The united states, such as at the Infiniti brand name. Her tenure at Nissan overlapped with Muñoz, who was chairman of Nissan North The united states.

The community profile of the Genesis brand name will also get a boost from the coming inauguration of its to start with stand-by itself dealerships, Marquez stated. At present, Genesis motor vehicles are marketed at Hyundai shops.

The to start with distinctive Genesis keep is set to open up in the to start with quarter of up coming yr, she stated.

Genesis expects to have about one hundred fifty distinctive dealerships by 2025, Marquez stated. The Genesis brand name will also have greater differentiation in Hyundai shops that go on to market the luxurious marque.