London, 8 September 2021: System 1 and Motorsport Network right now launched the 2021 Worldwide F1 Supporter Study in partnership with Nielsen, aimed at capturing the present-day views of F1 lovers all-around the earth to the activity. The study is anticipated to be the greatest lover study of its sort in the activity of F1, running throughout Motorsport Network’s flagship Motorsport.com web site in fifteen languages.
Ellie Norman, F1 Director of Internet marketing and Communications claimed: “Understanding what our lovers want and price about System 1 is the best way for us to make strategic selections on in which to just take the activity up coming to continue being partaking and entertaining for our audiences. By using the electric power of Motorsport Network, we will be capable to access lovers throughout the world delivering us with invaluable perception about what our audiences want from our activity and places that we can strengthen in the future.”
In addition to figuring out the fans’ beloved motorists and racetracks, the study will draw fans’ views on extensive-ranging subject areas such as viewing habits, esports, and F1’s designs to have one hundred% sustainable fuels in the coming years. It will also showcase acquiring tendencies in fans’ attitudes to F1 and highlight the progress in more youthful and a lot more various audiences for the activity.
This is the third Worldwide F1 Supporter study that Motorsport Network has undertaken, the very first two possessing taken place in 2015 and 2017, each and every with a lot more than 200K respondents. This years’ study effects will be when compared to the info gathered from the two prior surveys, with the 2017 study considered to be the greatest study undertaken for any kind of motorsport.
James Allen, the President of Motorsport Network added: “Having finished a study in 2015 with the FIA about System 1 and 2017 with WEC, we understand the great importance of the Supporter Voice surveys for the legal rights holders and organizers of big race sequence. The data gathered from this study will allow us to discover a lot more about the lovers and their viewpoints, and to see what modifications have taken place considering the fact that Liberty Media took the reins of Formula1, delivering much better perception into examining the achievements of the executed modifications.”
The Worldwide F1 Supporter Study, which is open up to everyone more than the age of 16, will operate for two weeks, kicking off on 8th September and managing by 22nd September, with the effects due to be released in the operate-up to the US Grand Prix in late Oct 2021.
For a lot more data, please make contact with:
Carla Conde, Motorsport Network – [email protected]
About System 1
System 1® racing began in 1950 and is the world’s most prestigious motor racing level of competition, as properly as the world’s most well known yearly sporting sequence. System Just one Entire world Championship Constrained is portion of System 1® and holds the exclusive commercial legal rights to the FIA System Just one Entire world Championship™. System 1® is a subsidiary of Liberty Media Company (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the System Just one Team monitoring inventory. The F1 emblem, F1 System 1 emblem, System 1, F1, FIA System Just one Entire world CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB, and related marks are emblems of System Just one Licensing BV, a System 1 company. All legal rights reserved.
About Motorsport Network
Just about every month approximately 60 million focused people pay a visit to a Motorsport Network digital house, to acquire, to discover, to be entertained, or merely to feed their enthusiasm for cars and trucks and racing. We sit at the heart of the Racing and Automotive industries and give authoritative believed leadership as properly as exceptional encounters to our customers. We just take them on a buyer journey that encompasses information and insights, gatherings, tickets, game titles, and eSports, so we leverage the network impact to add price to their encounter. We use our in-household technologies and present day info equipment to constantly check, discover, and strengthen. Our procedures, content generation, and products and solutions are consistently evolving to much better serve our viewers, consumers, and partners.
About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a foremost world-wide info and analytics company that gives a holistic and goal comprehending of the media market. With choices spanning viewers measurement, viewers results, and content, Nielsen offers its consumers and partners uncomplicated solutions to advanced inquiries and optimizes the price of their investments and progress tactics. It is the only company that can give de-duplicated cross-media viewers measurement. Viewers is EverythingTM to Nielsen and its consumers, and Nielsen is fully commited to guaranteeing that each voice counts. An S&P 500 company, Nielsen offers measurement and analytics provider in almost 60 countries. Discover a lot more at www.nielsen.com or www.nielsen.com/investors and link with us on Twitter, LinkedIn, Facebook, and Instagram.
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