March 29, 2024

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FCA, PSA merger may reinvigorate Chrysler, says Stellantis dealer leader

The Chrysler brand requires some aid.

The merger in between Fiat Chrysler Cars and France’s PSA Team to variety Stellantis could be its lifeline, explained David Kelleher, chairman of the Stellantis Nationwide Vendor Council.

Kelleher believes Stellantis has a chance to fortify Chrysler, which sells the ageing three hundred sedan alongside with the Pacifica and Voyager minivans, with product or service from the PSA aspect.

Kelleher thinks this product or service infusion could be carried out at realistic expenditure due to the fact the automaker would not have to develop new styles from the floor up.

He explained he’d truly feel “violated” if the Chrysler brand was dropped.

“This total detail began with Chrysler,” Kelleher explained. “I you should not want to get psychological about a brand, that is not the case. But I you should not want to see a brand like that remaining at the sideline and just thrown out to pasture.”

When dealers await the upcoming moves of the Stellantis staff, Kelleher also is having to pay shut interest to a shift by rival Basic Motors past thirty day period.

GM’s choice to offer electrified commercial vans via a individual dealer network elevated concerns for Kelleher. BrightDrop will be GM’s initially new U.S. vehicle brand in additional than two decades.