Dacia has unveiled a new badge and brand, which will appear on the company’s motor vehicles from the 2nd fifty percent of 2022.
The initial new automobile from Dacia to carry the redesigned branding will probably be the Bigster SUV, which is established to go on sale in 2022 as the company’s initial foray into the substantial SUV marketplace.
In area of the old protect design and style, Dacia’s badge is now just the phrase “Dacia” in a stylised blocky font. The company’s foreseeable future models will also get a new brand on their radiator grilles, made from the “D” and “C” letters in the badge.
Dacia has also altered its color scheme from silver and blue to khaki-inexperienced, which it claims “evokes the brand’s closeness to nature.” Supposedly, this is also a nod to the company’s rugged SUVs, these as the Duster.
Dacia claims its new branding has been purposefully stripped back again, as a reminder of its back again- to-fundamentals business enterprise product. Denis Le Vot, Dacia’s CEO, outlined the firm’s stance, expressing: “[Dacia is] the model that regularly redefines what is vital in the automotive industry.”
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