Citroen’s target demographic for its $7K Ami plastic car: 14-year-olds

PARIS — France’s Citroen has a new car or truck it hopes will achieve a market most main carmakers have not tapped — drivers as younger as fourteen.

The French automaker’s small two-seater Citroen Ami car or truck is run by a modest six kilowatt electric motor, so less than French legislation it can be driven by somebody as younger as fourteen and no driving license is necessary.

The car or truck has a 45 km (27 miles) for every hour major velocity, its bodywork is plastic and it has a no-frills interior.

But it has attributes most likely to charm to tech-savvy teens and is on sale together with smartphones and online video sport consoles in a main chain of French electronics suppliers.

In France, to buy the most basic version will value six,000 euros ($seven,one hundred at latest trade costs). Citroen explained it has so much taken 1,000 orders for the car or truck from shoppers in France. It can also be leased for €19.ninety nine (about $24) for every thirty day period after producing a €2,644 (around $three,one hundred) down payment.

“The to start with client who came … was a teenager and his dad,” explained Olivier Garcia, head of products for French electronics retailer Fnac Darty.

He explained they had been wanting for a safer choice to an electric scooter or a moped, the common modes of transportation younger French folks use to zip around towns.

“So that’s a share of our shoppers that is not negligible,” explained Garcia.