To make the create-out system less difficult, each and every Cost-free Bird or Backroad van is identical, other than for the exterior or inside hues. Consumers can increase optional gear these types of as a wraparound awning, roof rack, cargo box, tow hitch and bicycle provider, amid other possibilities, all through the ordering system.

The average Cost-free Bird sells for all over $41,000, while the average Backroad sells for about $73,000, Campbell said.

“I feel we are offering the client a good value,” Campbell said. “And we are building revenue in the system.”

Six salespeople at the Volkswagen and Nissan retailers are qualified to market the outfitted designs. Campbell — which offered 2,200 new and applied autos in 2020 — will create 70 Cost-free Birds and twenty five Backroads in 2021. All of the Backroad vans are presold.

“We can not make plenty of of these,” he said.