On Thursday, the automaker made its debut in the EV segment with the launch of three electric SUVs under its e-tron range- Audi e-tron 50 (INR 99.99 lakh), e-tron 55 (INR 1.16 cr), and Sportback e-tron 55 (INR 1.18 cr), all prices ex-showroom.
On Thursday, the automaker produced its debut in the EV section with the launch of a few electric SUVs underneath its e-tron selection- Audi e-tron fifty (INR 99.99 lakh), e-tron 55 (INR one.16 cr), and Sportback e-tron 55 (INR one.eighteen cr), all rates ex-showroom.

New Delhi: German luxury motor vehicle maker Audi is betting significant on electric mobility in India and expects its EV sales volumes to attain 15% of its total sales by 2025. “This is the bare bare minimum. We will continue on to carry additional EV items to the nation. If anything goes on track, it will likely be even additional,” Balbir Singh Dhillon, head, Audi India, explained.

On Thursday, the automaker produced its debut in the EV section with the launch of a few electric SUVs underneath its e-tron selection- Audi e-tron fifty (INR 99.99 lakh), e-tron 55 (INR one.16 cr), and Sportback e-tron 55 (INR one.eighteen cr), all rates ex-showroom.

In the luxury room, Audi’s new types will contend with the likes of Mercedes-Benz EQC, which was launched at a price tag of INR 99.30 lakh in Oct 2020 and Jaguar I-Pace which was launched in March this 12 months, priced at INR one.06 cr (all rates ex-showroom).

Globally, Audi AG had earlier announced a 5 12 months approach underneath which it will launch 30 electrified automobiles, together with twenty pure electric automobiles by 2025. “Many of these automobiles will be coming to India and we will announce an additional electric motor vehicle design this 12 months by itself, about which we will share aspects in the subsequent months,” Dhillon explained while assuring that the electric automobiles will not just be constrained to the SUV section.

Audi India has imported these types as Fully Developed Models (CBU) and explained that it is open up to regionally assembling these automobiles in India if the volumes go up a specified level. Talking about the delivery time of these automobiles, Dhillon explained that the corporation has requested a “fairly very good number of automobiles into the nation which will be available for fast delivery.”

He more explained that Audi India is focusing on electrification and IC engines as of now, but it has not presented up on diesel technological innovation.

Talking about the influence of semiconductor shortage on the production schedules of world wide automakers, the maker of the Q5 and Q7 SUV explained that the planning cycle for luxury automobiles is about 6 to 9 months, owing to which the corporation has not been impacted considerably as of now. “But likely forward there can be an influence. Since the scenario is creating on a weekly basis, it is tricky to say how considerably the influence will be.”

Bullish on the EV sector in India, Dhillon recalled that the automaker started out its do the job on electrification in 2019 when the corporation obtained e-tron in India for the very first time as a examination vehicle.

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Audi e-tron fifty is priced at INR 99,99,000, e-tron 55 at INR one,16,15,000 while e-tron Sportback 55 comes at a price tag of INR one,seventeen,sixty six,000. (All rates ex-showroom).

Out of the total eighteen new introductions on the sector in 2020-21, 13 were being luxury automobiles together with 10 SUVs. They are probable to repeat the efficiency in 2021 also. Additional than 70 new luxury automobiles, together with model new automobiles, facelifts and new variants, are established to be launched this 12 months.