December 3, 2022

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The Ultimate Driving Machines

Acura’s GM-based electric crossover may be called ADX

Acura’s model of Honda’s Basic Motors-centered electric powered crossover will inaugurate the ADX nameplate, in accordance to a recent report. When almost nothing is formal, the United States Patent and Trademark Office environment a short while ago granted the Japanese enterprise the legal rights to the name.

Spotted by Automobile & Driver, the trademark application was filed by Honda on December 22, 2021, and accredited three times later. Practically nothing suggests it really is for a Honda, but a design termed ADX would slot neatly into the Acura range, which also incorporates the MDX and the RDX.

The filing asks a lot more thoughts than it answers. What’s an Acura ADX? One particular likelihood is that the nameplate may well seem on Acura’s model of the Honda Prologue, which is owing out for the 2024 design year. It will be centered on a GM-designed platform, and it will be run by the same Ultium battery engineering found below the Cadillac Lyriq, amid other EVs. We know it will spawn an Acura, much too.

It is important to observe that almost nothing in the filing mentions an electric powered powertrain. Acura’s range only incorporates two crossovers, which is far down below the sector ordinary (Lexus has five crossovers and SUVs even Lincoln has 4) so the ADX name could close up on a non-electric powered addition to the range. The line-up could improve in a selection of directions and several of its dealers are inquiring for more substantial and small individuals-movers.

As we have stated ahead of, a patent or a trademark filing is not a ensure that a attribute or a nameplate will see the light-weight that awaits at the close of a generation line. Carmakers routinely guard their mental property to make certain that it isn’t going to close up in the hands of a rival. While there’s no this sort of factor as an Acura ADX — at the very least not nonetheless — the name falls in line with the company’s naming technique. Visualize the confusion that would ensue if, say, Lexus unveiled a crossover termed ADX that was aimed immediately at the 355-horsepower Acura MDX Kind S.

Acura hasn’t commented on the report, and it hasn’t revealed what its Honda and Basic Motors-derived design will be termed.

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