Ford to revive Lightning badge on electric F-150, report says

DETROIT — Ford Motor Co. is reportedly reconstituting an aged identify for 1 of its most recent electrical autos.

The automaker programs to phone the electrical edition of its most significant pickup, and leading-promoting model, the F-a hundred and fifty Lightning, according to Vehicle and Driver, which cited an inside doc furnished by a source. The auto is predicted to go on sale in the center of future calendar year.

Ford previously used the Lightning identify on two generations of V-eight-run F-a hundred and fifty effectiveness variants. The 1st was sold from 1993 right until 1995, whilst the second was sold from 1999 right until 2004.

“We’re energized to introduce the all-electrical F-a hundred and fifty pretty shortly, but we you should not remark on speculation about potential solutions,” Ford spokesman Mike Levine explained.

IMG01The automaker now owns the Lightning identify, according to the U.S. Patent and Trademark Place of work. It past registered the wordmark for “motor autos, namely, vehicles” in 2018.

The effectiveness-oriented identify squares up with the pickup’s said goal. Executives have positioned it as a workhorse acknowledged for its electric power and new abilities that can be used on career websites.

Ford has a latest historical past of repurposing aged monikers, these types of as the Bronco SUV. Its compact pickup because of out later this calendar year will revive the Maverick identify.