September 26, 2023

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Mahindra EV’s marketing head, Ashish Malik quits company, Auto News, ET Auto

 Ashish Malik was working as Head of Sales, Marketing & Customer Care at Mahindra Last Mile Mobility
Ashish Malik was working as Head of Profits, Marketing & Shopper Care at Mahindra Previous Mile Mobility

Mumbai: In a the latest progress, Ashish Malik, Head of Gross sales, Internet marketing & Customer Care, Mahindra Past Mile Mobility, it is really electrical auto division has quit the enterprise and is serving his detect period. As portion of the organisation announcement, Malik is anticipated to be relieved by the conclude of April.

The automobile significant is however to locate a substitute for Malik . Indications are that the company will try and discover a substitution from inside of its car division. Malik has been in the organization for extra than a ten years in unique strategic roles and has overseen the start of a variety of brands together with XUV500, Rexton, KUV100, and many others.

Asha Kharga, main purchaser and model business ,Mahindra Group when asked about Malik’s movement mentioned in an electronic mail reaction that they “await information”.

It can be not nonetheless distinct if Mahindra is also searching at choices from outside to exchange this place even as there are indications that Malik may have experienced a mutual understanding with the company to go on write-up a extensive stint. This as analysts monitoring the developments intently felt that the organization may possibly be taking 1 possibility also less in the at any time-evolving industry place by relying without end on in residence talent.

Last 12 months saw many in the senior administration being reassigned within just the group. These include things like Vikram Garga, head of marketing at the company’s automotive division, who moved to the farm sector to oversee the method operate. Garga was changed by Harish Lalchandani who was VP system, farm gear.

Knowledgeable sources also indicate that a senior resource of the farm sector has indicated his intention to move on and the announcement would be built shortly.

Mahindra has always felt , the transitions into critical positions are smoother with interior talent because they are deeply immersed in the organisation’s society and core values. Nurturing and developing internal talent is exceptionally motivating and inspiring for workforce. “Seeing development chances provides out the most effective in workers,” say gurus.

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The tie up concerning Mahindra and Reliance’s mobility model Jio-bp will discover battery swapping methods for electric powered 3-wheelers and enterprise types like Mobility as a Assistance (MaaS) and Battery as a Support (BaaS)